A promotional video was launched for the New al-Alamein Festival, the largest entertainment event in Egypt and the Middle East.
The festival will cover many events, including concerts featuring the finest Arab talent and massive sporting events, in addition to the most important award ceremony in the Middle East – the Alamein Award.
The Alamein Festival will be held from July 13 to August 26, and includes 12 sports and entertainment activities.
It will feature an international fashion show highlighting the 10 best fashion designers in the Arab world, concerts by local, Arab and international artists, a beach soccer tournament with more than 40 stars, a triathlon championship, a world padel championship, RC plane shows, rowing tournament, beach soccer tournament, car race and a Jet Skis challenge.
It will also include the Pharaohs Motor Parade, an event that will include 100 luxury cars roaming the streets of Egypt from Safaga to New Alamein.
The Alamein Festival offers a new experience full of excitement, through an integrated agenda that contains a rich program of concerts, sports and entertainment activities never before seen on this scale in Egypt.
This will aim to stimulate internal and external tourism, transforming the new city of Alamein into one of the best prospective destinations in the world.