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Red Sea launches ‘Plant a Tree Bearing Your Name’ initiative to attract tourists

Several resorts and hotels in the Red Sea have launched the “Plant a Tree Bearing Your Name” initiative to help attract tourists and encourage repeat visits.

The main goal of the initiative is to promote environmental awareness amongst tourists, said the deputy manager of a Abu Soma Bay hotel in Safaga Noha Kamel

The hotel selects guests who repeatedly visit the resort and provides seeds, tools for them to plant the tree and then a sign with their names on it, Kamel said.

Kamel said that the idea was well-received among tourists, who took souvenir photos while planting trees.

Since the tree will bear their names they can follow its growth on every visit, she explained, adding that children also took part in the initiative.

Another Red Sea resort allocated a farm of fruit trees for permanent tourists, under the “For Peace and Love” initiative.

The manager of a Marsa Alam hotel, Aboul Haggag al-Ammari, said that hotel staff participated with tourists in planting pomegranate, guava and lemon trees in the hotel’s garden which now has around 2,000 trees.

Ammari added the initiative aims to serve both tourism and environmental purposes.

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