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Photos: In an unprecedented feat, Dubai clinches the ultimate travel crown for three years in a row

Dubai has cemented its status as the world’s top travel destination, claiming the number one spot in TripAdvisor’s coveted awards for the third consecutive year.

Tripadvisor, the world’s largest travel guidance platform, announced Dubai’s victorious ranking in its “Travelers’ Choice Awards for 2024: Best of the Best Destinations.”

Its ascent to the top coincides perfectly with the first anniversary of its ambitious D33 economic plan, showcasing the transformative power behind the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai Sheikh Mohammed bin Rashid al-Maktoum.

From a bustling business hub to thriving leisure haven and sought-after residential paradise, Dubai’s ambitious agenda sets its sights on conquering all three fronts – work, play, and life – to become the world’s unparalleled urban champion.

Dubai’s consecutive wins in TripAdvisor are solely fueled by millions of traveler reviews, solidifying its position as a global tourist favorite.

Recognizing the best of the best based on the latest trends, these awards analyze data across a full year, with reviews and ratings spanning October 2022 to September 2023, for hotels, restaurants, and experiences across destinations.

Sheikh Mohammed’s visionary leadership takes center stage as Dubai’s consistent global accolades, particularly in the economic realm, stand as a testament to the emirate’s successful translation of his vision into tangible achievements.

The ambitious D33 plan, charting a course for Dubai’s economic dominance within the top three globally, is already bearing fruit.

W Dubai – Mina Seyahi’s glass architecture.


A fruitful vision

Commenting on the ranking, Sheikh Mohammed said that, “Dubai has earned the prestigious title of the #1 global destination in the 2024 TripAdvisor Travelers’ Choice Awards for the third consecutive time, establishing the emirate as the first city worldwide to achieve such recognition. This accomplishment underscores our success and reflects the outcomes of our developmental efforts in this crucial economic sector.”

“Our strategic goal is to prioritize visitor happiness and satisfaction, and we pledge to continue our efforts in ongoing development, supported by a strong partnership with the private sector. Committed to maintaining and surpassing these achievements, we look forward to even greater successes in the future,” he explained.

The leader commended the Department of Economy and Tourism for their tireless efforts and collaborative spirit in promoting Dubai together, resulting in a vibrant tapestry of options to satisfy every visitor’s desires.

He also applauded the city’s unwavering dedication to setting the bar high, offering exceptional services, top-notch tourist experiences, and world-class infrastructure.

With a resounding expression of gratitude, the ruler acknowledged the indispensable contributions of each sector and government entity that paved the way for Dubai’s triumphant arrival at this pivotal milestone.

Dubai’s consistent crown as the world’s favorite speaks volumes, a vibrant kaleidoscope of attractions, seamless service, world-class infrastructure, and seamless government-private teamwork.

Dubai’s recipe for tourism success is a potent blend of local ingenuity and fresh global partnerships, where innovative homegrown talent and concepts flourish with international investment, propelling tourism to become a powerhouse sector, contributing over 10 percent to the city’s economic heartbeat.

The Director General of the Dubai Department of Economy and Tourism (DET), Helal Saeed Almarri, commented: “Dubai’s unprecedented achievement of being named the #1 top global destination in the TripAdvisor Travelers’ Choice Best of the Best Destinations Awards 2024 for the third successive year has only been possible thanks to the outstanding efforts of stakeholders and partners across the tourism sector, and their strong response to the visionary leadership of HH Sheikh Mohammed bin Rashid al-Maktoum.”

“One year into the Dubai Economic Agenda D33, and with the city striving to consolidate its status as a top global destination for business and tourism, the award acknowledges the efficacy of our efforts so far, while also further raising the bar for what we can collectively achieve,” Almarri added.

Dubai’s Sky Views Glass Slide.

He explained, “In an increasingly competitive international tourism ecosystem, Dubai’s consistent leadership in global metrics has been built on robust, ever-evolving infrastructure, a commitment to providing best-in-class services, and effective marketing and outreach that has seen the city identify, reach and satisfy a diverse range of travelers from around the world. Supported by our stakeholders, we will continue to take an agile approach to further elevate Dubai as a destination and meet our ambitious targets.”

Dubai’s TripAdvisor award illuminates its already impressive collection of global accolades, solidifying its status as a destination with endless experiences under one vibrant sky.

The city claimed the top spot in two prestigious 2023 rankings as Remitly‘s best city to relocate to and Savills‘ top city for remote workers, proving its irresistible draw for both career and lifestyle changes.

Additionally, Euromonitor crowned Dubai the second best city to visit in 2023, while the Mori Memorial ranked it among the world’s top 10 most influential cities.

Based on millions of user contributions, Numbeo declares UAE the world’s second safest country for 2023.

The Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, Issam Kazim, said: “This landmark achievement embodies the incredible spirit of collaboration between Dubai’s public and private stakeholders that has led to countless memorable experiences for our guests. Global travelers in search of a safe, secure, and easily accessible destination have embraced Dubai’s diverse attractions catering to various segments, including families, thrill-seekers, business visitors, and cultural explorers. They acknowledge the city for its distinctive experiences that are exclusive to Dubai.”

He added, “We are honored by the continued appreciation and encouragement of our international visitors, with their reviews and ratings providing ample testimony for their cherished memories that inspire others to explore the exceptional offerings of our destination. As consumer demands and trends further evolve, and aided by the feedback we receive through TripAdvisor and other digital platforms, as well as directly from tourists within the city itself, we will continue to work with our stakeholders to maintain the highest standards across city’s offerings and services, and ensure visitors have an unrivaled experience in Dubai.”

DUBAI, 02 December 2021. Fireworks Display during UAE National Day and the Golden Jubilee Celebrations, Expo 2020 Dubai. (Photo by Suneesh Sudhakaran/Expo 2020 Dubai)

Whether you seek luxury living or late-night feasts, Dubai’s charm is accessible with open entry and global connections. Dubai keeps tourism in overdrive with relentless regulation, infrastructure upgrades, and travel innovations.

In a major move in 2023, Dubai and Real Madrid joined forces to boost the city’s global spotlight as part of the ambitious D33 vision.

Dubai welcomed a record 15.37 million international guests in 2023, marking a 20 percent surge in tourism compared to 2022.

Kayak in Hatta, Dubai

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