‘Hotel Transylvania 2’ breaks September record with $47.5 mn debut

"Hotel Transylvania 2" easily topped the weekend box office, sinking its teeth into an impressive US$47.5 million, and providing a big win for star Adam Sandler and Sony Pictures, the studio behind the animated franchise.
Both had endured rough patches at ticket booths. Sandler, once among the most consistently commercial leading men in Hollywood, has suffered a series of flops like "Blended," "That's My Boy," and "Jack and Jill" that have inspired questions about his bankability. And Sony, which had its inner workings laid bare in last year's hack attack by North Korea, was subjected to a summer that saw films like "Aloha" and Sandler's video game "Pixels" rejected by audiences. It has been on the upswing in recent weeks, fielding modest hits like "War Room" and "The Perfect Guy," but this is the studio's biggest opening since "22 Jump Street" debuted to $57 million in June of 2014.
It also sets a new September record, passing the previous "Hotel Transylvania's" $42.5 million start in 2012. The $80 million production got off to a strong start overseas, outpacing the first film's results in parts of Latin America.
"It's on it's way to being one of the most beloved franchises of all time," said Rory Bruer, Sony Pictures president of worldwide distribution.
"There are a lot of stories left to tell," he added, saying that he hoped there would be a third installment.
Domestically, it was a competitive weekend at the multiplexes. In addition to "Hotel Transylvania 2," Universal expanded "Everest" from Imax and premium format screens to 3,006 locations, where the high altitude disaster film picked up $13.1 million. That figure is something of a disappointment given the A CinemaScore the film earned in limited release and the solid $7.2 million it generated in its inaugural weekend.
With "Everest" appealing to men and "Hotel Transylvania 2" roping in families, Warner Bros. made a pitch to female ticket buyers with "The Intern." The Nancy Meyers workplace comedy brought in a solid $18.2 million for a second place finish. Filmed for $40 million, it stars Robert De Niro and Anne Hathaway. That opening puts it in line with previous Meyers' releases such as "Something's Gotta Give" ($16.1 million debut) and "The Holiday" ($12.8 million start). The director's latest effort is just as likely to inspire real estate envy in the heavily female audience that turned out to see the impossibly chic world of "The Intern."
"Nancy Meyers really is a brand onto herself," said Jeff Goldstein, Warner Bros. distribution executive vice president." It's not just the stories that attracts people. It's the lifestyle, it's the sets, it's the clothes."
That left Eli Roth's "Green Inferno" as the weekend's only other wide release. The low budget horror film earned $3.5 million from 1,540 locations. The picture about a young woman who has a nasty encounter with Peruvian cannibals is part of a novel distribution experiment from Jason Blum.
The horror producer's company Blumhouse limited the number of locations where the picture screened and leaned heavily on digital marketing to keep costs low. The hope was to find a middle ground between straight to on-demand releases and wide, 3,000 screen debuts, but the model may need more tweaking. The company had hoped the film would debut to between $4 million and $5 million. It will try a similar experiment with two more upcoming releases, including "Delirium," a supernatural thriller with Topher Grace and Patricia Clarkson. A third film has yet to be determined.
Last weekend's champ, "Maze Runner: The Scorch Trials," slid to third place in its sophomore weekend, notching $14 million, and bringing the Fox's film's domestic total to $51.7 million. Among holdovers, Johnny Depp's "Black Mass" fell less than 50% in its second weekend, adding $11.5 million to push the Warner Bros.' film's stateside haul to $42.6 million.
Lionsgate's "Sicario" continued to impress in its second week in theaters. A week after scoring the biggest per-screen average of the year, the drug war thriller moved from six to 59 theaters, cracking the box office top ten with $680,591. It goes wide next weekend.
Bleecker Street's "Pawn Sacrifice," a look at troubled chess great Bobby Fischer (Tobey Maguire), broadened its theatrical footprint from 33 to 781 locations, earning $1.1 million. It has earned $1.3 million after two weeks.
In the art house realm, Broad Green bowed housing crisis drama "99 Homes" in two New York theirs, where it earned $32,807, for a per-screen average of $16,403.
The onslaught of new and expanding releases bolstered overall ticket sales. Receipts were up nearly 30 percent from the year-ago period when "The Equalizer" and the first "Maze Runner" topped box office charts.

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