H&M builds on history with new Conscious Collection

April 2016's Conscious Exclusive Collection from H&M aims to honor both sustainable clothing practices as well as a new exhibition at Paris's Museum of Decorative Arts.
"Fashion Forward — 300 Years of Fashion" will open on April 7 at the French capital's Muséé des Arts Decoratifs, the same day that H&M's 2016 Conscious Exclusive Collection will be available both in stores and online. The line draws on three centuries to combine sustainable materials with haute couture style, the retailer says.
With organic silk, hemp, recycled linen, Tencel blends and Denimite being called upon to provide base materials, prints, beads and recycled glass rhinestones are used to add extra details to the collection's dresses, skirts and kaftans.
"It's great to be able to have clothes that are both sustainable and red carpet-ready," said model and fashion consultant Julia Restoin Roitfeld, face of the campaign, in a video prepared by H&M.
Items in the Conscious Exclusive line are to retail for prices ranging from US$24.99 for Denimite art deco clip earrings, a print silk scarf, or cat-eye shaped mirror lens sunglasses, to $299 for its trompe l'oeil print ball gown. This season's range also includes bridal styles — wedding dress designs in raw silk.

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