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‘Candy Crush’ keeps the momentum going with book deal

"Candy Crush Saga" is to add books to its ever-expanding franchise, getting in on the success of adult coloring with one of two titles due out this season.
Little, Brown is to launch the first two books in a collection that will spring from its licensing deal with King Digital Entertainment, the creator of "Candy Crush".
"Candy Crush Saga" and "Candy Crush Soda Saga" are played by 98 million daily active users worldwide, and new levels continue to be added every few weeks.
For aficionados of the hugely popular mobile game, "The Official Candy Crush Saga Top Tips Guide", out November 3, will offer up just what its title promises: an in-depth look at the Candy Kingdom and its parallel Dreamworld, complete with tips for mastering the game's mechanics and its most challenging levels.
The second title taps into two major trends of the moment – mobile gaming and adult coloring – with "The Candy Crush Coloring Book".
Inspired by the episodes and characters from the Candy Kingdom, it is said to be "beautifully intricate", featuring "divine landscapes, sweet patterns and the delectable super-sweet Candies".
Adam Strange, publishing director for Sphere non-fiction at Little, Brown, says the coloring book "has what it takes to elevate a growing publishing trend to a whole new level".
When it releases on October 27, it will join a host of other adult coloring books to come from major franchises in recent months, including offerings from Marvel and "Game of Thrones".
All will capitalize on the popularity of the trend while lifting it to the status of pop culture phenomenon.

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